About Me
Who am I?
What does it matter?
I’m a passionate and award-winning Senior Media & Marketing Executive who’s built an esteemed reputation as a creative thinker, visionary, thought leader and a growth generator who helps put Brands on the map.
Bringing 20+ years of experience advising blue chip clients such as Walmart, Procter & Gamble, Coca Cola, Starbucks, Mastercard, Heineken, Spotify, KFC, National Geographic and Hasbro.
Who would have thought to bring mega-influencer platform Jellysmack together with Roku on a fully shoppable CTV content series for Walmart’s 2024 holiday campaign? That was me!
Monetizing the Pringles space on each chip as a media asset to launch Pringles Prints with partner Hasbro and Trivial Pursuit? That was my brainchild.
With a track record for consistently developing and executing groundbreaking campaigns, high profile partnerships and emerging commerce strategies, I offer a distinctive fusion of creativity, strategic insight, relationships and leadership to drive success.
Beyond my professional achievements, I enjoy traveling, screenwriting, sharing my wine expertise as a level 1 sommelier and spending time with my 4 adorable nieces.
I also volunteer for Alzheimer's Association and the LA Jewish Health Facility for seniors
