An award-winning Media & Marketing Executive who brings 20+ years of experience crafting actionable, first to market campaigns that help brands capture attention and drive measurable growth built around my ‘4Cs':

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1. Customer Insights

2. Culture

3. Content

4. Commerce 

 

I’ve collaborated with and advised some of the worlds more recognized brands - Walmart, Procter & Gamble, Coca Cola, Starbucks, Mastercard, Airbnb, National Geographic and Aflac.

 

Who would have thought to bring mega-influencer platform Jellysmack together with Roku on a fully shoppable CTV content series for Walmart’s 2024 holiday campaign? That was me!

 

Monetizing the Pringles space on each chip as a media asset to launch Pringles Prints with partner Hasbro and Trivial Pursuit? That was my brainchild. 

 

I offer a distinctive fusion of creativity, strategic insight, relationships and leadership to drive success and welcome new opportunities.